Driven by both healthy consumption and low-carbon economy, the natural sugar substitute extract market is undergoing structural changes. As a solution provider that combines FDA certified sugar substitute materials with plant-based sustainability, we focus on technological innovation and build a full chain service around Clean Label and carbon footprint certification, helping B2B customers achieve value upgrades from raw material procurement to end products. The following in-depth analysis of the competitiveness and future trend of stevia extract powder and monk fruit extract sweeteners is based on the latest policies, technologies and market trends.
Ⅰ.Policies and Regulations: A Compliance Passport for the Global Sugar Replacement Market
1.Stevia polyphenols approved as a new food ingredient
In February 2025, the National Health Commission included stevia polyphenols in the "Three New Foods" list, allowing their application in eight major categories of food such as dairy products and beverages, with a recommended daily intake of ≤ 500 milligrams. This policy not only fills the gap in functional sugar substitutes in China, but also aligns with regulations in the European Union, the United States, and other countries, promoting the application of stevia polyphenols in the field of antioxidant functional foods.
2.Differential localization of stevioside and Mogrosides
- Stevioside: As a mature food additive (GB 2760), its enzymatic conversion process has been supported by a new announcement in 2025, and its scope of use has been expanded to categories such as milk and gum based candies.
- Monk Fruit Extract powder: although it has not yet entered the list of "three new foods", it has formed a whole industrial chain layout through the approval of enterprise standards and local characteristics, with significant cost advantages, relying on the attributes of plant resources with Chinese characteristics.
3.International certification accelerates global penetration
Green Vine Biological and other enterprises have passed the FDA GRAS certification and non transgenic certification, promoting siraitin to enter the European and American infant food market, while Rhine Biological has achieved mass production of stevioside by virtue of synthetic biotechnology, with exports covering more than 40 countries.
Ⅱ.Technological Innovation: From Single Sweetness to Functional Compound
1.Collaborative innovation of sweeteners and dietary fiber
Emerging technologies transform siraitia grosvenorii fruit residue into functional sweet fiber, whose fiber content accounts for more than 70% of the daily recommended amount, and its sweetness exceeds sucrose, which can be used in protein powder, low sugar baking and other scenes to fill the nutritional gap.
2.The disruptive potential of sweet proteins
The steviol glycoside+sweet protein complex developed by Green Spring Technology achieves a sweetness 500-2000 times that of sucrose through biological fermentation technology, without interfering with blood glucose metabolism. It has obtained FDA GRAS certification and is expected to enter the commercial stage by 2025.
3.Technological breakthroughs enhance efficiency
Through low-temperature microwave drying technology and the eighth generation of siraitia grosvenorii extraction process, Green Spring Technology has increased the purity of glycoside V to more than 40%, reduced its carbon footprint to 30% of traditional sucrose, and realized the circular economy model of "zero waste of whole fruit".
Ⅲ.Application scenario: The rise of demand for functionality and precision
1.Beverage Industry
- Functional aerated water: Stevia rebaudiana polyphenols (antioxidant) and momordica grosvenorii glycosides (natural taste) are compounded to meet the dual needs of health and flavor. For example, the amount of liquid drinks approved by the Health Commission can reach 5g/kg.
- Plant based drinks: Siraitia grosvenorii glycosides and fruit juices work together to improve the sweetness level, which is suitable for emerging products such as oatmeal milk and coconut milk.
2.Dairy Products and Baking
- Fermented milk and cheese: Stevia polyphenols simultaneously exert antioxidant and sugar substituting functions, adapting to the trend of cleaning labels.
- Low sugar baking: Stevioside has high temperature resistance (>200 ℃) and is combined with aloulose to reduce bitterness and enhance texture stability.
3.Special Medical Food and Functional Candy
- Diabetes management: Momordica grosvenorii glycoside V has become the core material of special medical food by regulating the activity of α - glucosidase.
- Throat sugar and herbal health care: Momordica grosvenorii saponins have anti-inflammatory potential in the respiratory tract, driving the innovation of herbal functional candy.
Ⅳ.Sustainable Supply Chain: The Green Revolution from Planting to Production
1.Organic Planting and Carbon Footprint Certification
Guilin, Guangxi and other places have established organic siraitia fruit bases, adopted the ECOCERT standard, combined with life cycle assessment (LCA) to quantify carbon emissions, and the carbon footprint of some enterprises has been reduced to 30% of the traditional process.
2.Environmental advantages of plant-based sugar substitutes
Research shows that the greenhouse gas emissions of siraitia grosvenorii and stevia rebaudiana are 80% lower than those of animal derived sweeteners, and the water resource consumption is 50% lower, which is consistent with the global ESG investment trend.
3.Customized services for B-end procurement
Green Spring Technology provides optimized ratios of steviol glycosides and alloulose (such as 1:3 or 2:5) to meet the diverse needs of beverages, health products, and other scenarios, while ensuring non GMO certification and clean label compliance.
Ⅴ.Future Trends: Technological Iteration and Market Integration
1.Synthetic biology drives cost reduction
Green Spring Technology has reduced the production cost of stevia glycosides by 40% through microbial fermentation technology, and achieved a net profit growth of 755% in 2024, confirming the driving force of technological breakthroughs on profitability.
2.Compound sugar substitute formula becomes mainstream
The market tends to combine "stevia polyphenol+erythritol", "siraitia grosvenorii+alotose" and other products to balance the taste, function and cost. For example, Oobli's sweet protein compounding scheme has entered the supply chain of baking and beverage giants.
3.Global competitive landscape
China accounts for more than 50% of the world's siraitin production capacity. Through overseas mergers and acquisitions and technology licensing, Giffords, Lvman Biology and other enterprises have accelerated their penetration into the European, American and Southeast Asian markets. It is estimated that the industry scale will reach $2599 million in 2030.
Conclusion: From substitution to empowerment, creating a healthy sweet ecosystem
As a supplier of Clean Label sweeteners, we focus on the procurement of carbon footprint certified sugar substitute raw materials and organic siraitia grosvenorii extracts at the B-end, and promote the extension of natural sugar substitutes from a single sweet function to multiple scenarios such as antioxidant, sugar control, and intestinal health. Whether it is the compliance guarantee of FDA certified sugar substitutes or the sustainable ecological value of plant-based ingredients, we are committed to providing global customers with solutions that combine commercial value and social responsibility.
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